Social signals are now an important factor in Google’s algorithm and it doesn’t matter what channel you use, whether it’s Google+, Facebook, Twitter or Pinterest. Having active social media accounts with links back to your website’s content can boost your SEO performance. What’s more, you’re able to utilise all or several of the main social media channels for extra SEO performance. Of course, taking the time to update your social accounts can take up a lot of time and hard work, especially if you want to ensure they look good and are conversion driven. There are many ways in which you can improve SEO but the social side of things is often neglected by many small and medium sized businesses. Why not take your SEO performance to the next level by boosting social signals and raising brand awareness? It’s a great way to improve your overall performance and stay ahead of competition.