Author Archives: james

One page websites; Perfect for small businesses

One page websites are becoming more popular as more companies are creating their own websites. It is uncommon these days for a business not to have a website, as most marketing is now web based.

Creating a one-page website is perfect for small businesses, such as hair salons, coffee shops and small boutiques. As you scroll down the main page, the viewer can see all the information they need. Saying that, there are still menu buttons, but instead of taking you to a new page, it scrolls down to the relevant section.

A large scale website can be difficult to manage and is somewhat unnecessary for smaller businesses, pages can appear empty, sometimes making the business add irrelevant content to fill out the space. With a one-page design you can keep content direct and relevant and add eye-catching visuals to accompany any written text. So, if you are considering creating a new website for your small business, you may want to consider the benefits of a one-page design.

Increasing web traffic with Instagram paid Ads

With an ever expanding user base, social media is no longer just a place where friends keep in touch, but a hub of business and market activities. Social media marketing is now more effective than some of the traditional marketing strategies. This is in part due to the large potential customer base that is easily accessed through the click of a button.

Understanding the importance and power of Instagram as a tool for promoting your business is key to gaining the advantage over your competition. Instagram recorded an increase in the average number of active users from six hundred (600) million in December of 2016, to seven hundred (700) million active users by April of 2017.

With a market of 700 million potential customers, using the right approach to reach your target group is very important and necessary. Using the Instagram paid Ads is one fundamental way of reaching your potential clients. The paid Ads grants you access to the huge database of Instagram users where you can advertise your product and drive traffic to your site.

Should you get an SSL certificate for your website?

SSL certificates for any website helps browsers see that the site is trustworthy and safe. This can definitely be advantageous to your site if you want it to reap some of the benefits it brings.

An SSL certificate can increase traffic to your site, this is because more people click onto sites that have the green tick. Meaning browsers see your site and authentic and safe to browse and are more willing to purchase items.

If you are interested in boosting your position on google, SSL certificates work in your favour. Google prefers sites with this certificate, and therefore rank websites at a higher position if they have it. SSL certificates certainly makes your site standout above those without, while it creates a trusting appearance to your site it also increases the professionalism of it too.

Having an SSL certificate for your website has many benefits and that’s why you should consider obtaining one for your own site without hesitation.

Website content improving SEO

When it comes to SEO, there are many contributing factors, one of those being written content on your website. Your website should contain good quality, relevant content. You should not have too much writing and you can over spam your site with key words, which will in turn have the opposite effect.

The best way to improve your written content is to keep it short and sweet. Long sentences become boring to the reader, bullet points work well on a homepage. Don’t display your writing in one main section, you should split it up into manageable parts. Include eye-catching visuals to accompany any written content.

All writing must be in clear English, and minimise the use of slag or abbreviated words, as this can lead to misunderstanding. Take your time updating any relevant information as required, keeping your website content fresh and up to date will help improve your websites SEO.

Increasing your website traffic with offline marketing strategies

Most business companies use online marketing strategies to boost their brand and sales, however adding offline strategies can help this even further. There are many ways you can bring offline marketing into your business with these simple options:

Print Media- Posting creative and attractive ads in local newspapers can truly work wonders for your online business. Print media reaches a vast number of people on a daily basis and that means that your website and business will be exposed to a wide audience in a very short time.

Promoting Events- In the form of charities, fund-raisers, concerts, seminars or even social events, having your website, company name and logo (in banners) standing out in a tactical position is a subtle way of advertising your brand.

Radio– With so many people listening to the radio; advertising through Ads or getting an interview spot is an invaluable offline marketing strategy.