When it comes to SEO, there are many contributing factors, one of those being written content on your website. Your website should contain good quality, relevant content. You should not have too much writing and you can over spam your site with key words, which will in turn have the opposite effect.
The best way to improve your written content is to keep it short and sweet. Long sentences become boring to the reader, bullet points work well on a homepage. Don’t display your writing in one main section, you should split it up into manageable parts. Include eye-catching visuals to accompany any written content.
All writing must be in clear English, and minimise the use of slag or abbreviated words, as this can lead to misunderstanding. Take your time updating any relevant information as required, keeping your website content fresh and up to date will help improve your websites SEO.
Most business companies use online marketing strategies to boost their brand and sales, however adding offline strategies can help this even further. There are many ways you can bring offline marketing into your business with these simple options:
Print Media- Posting creative and attractive ads in local newspapers can truly work wonders for your online business. Print media reaches a vast number of people on a daily basis and that means that your website and business will be exposed to a wide audience in a very short time.
Promoting Events- In the form of charities, fund-raisers, concerts, seminars or even social events, having your website, company name and logo (in banners) standing out in a tactical position is a subtle way of advertising your brand.
Radio– With so many people listening to the radio; advertising through Ads or getting an interview spot is an invaluable offline marketing strategy.
A brand is more than just a product or a service; it’s a customer’s entire perception of you, so it’s something worth taking seriously. Of course, when you’re just getting started it will be more about the message you put across and the quality of your products and services, so do keep these following points in mind.
The way to go about it
It will do absolutely nothing for your reputation if you repeatedly say that you are ‘different’, you have to prove that through your actions. Building online brand is absolutely necessary as it will help your business flourish. You should start developing your brand from your website via blogs, videos, and articles, and through creating professional profiles on social media platforms.
It is also essential to set up social monitoring; this helps in managing and marketing your reputation. Make sure you lend your ears to what your community members, friends, fans and site visitors have to say. This will help you improve and cater to their needs, indirectly benefiting your own business. The right content could help you get the right kind of feedback from people, whilst you can craft content to drive user action when you know more about who your audience is.
Your aim should be to get your website good search engine ranking as this will help the web traffic to come rushing in. This is not a difficult task to attain if done the right way; you can also ask for tips from the many online marketing companies.
Interact with your friends, fans, community members and their friends on social networking sites; this is a must to grab their attention and gain recognition. Get brand ambassadors who will be able to tell more about your products and services to others in a more authentic manner. Engage with people too, and try turning visitors to your site into customers. Remember the influencers are your assets because they help grow your community by inviting others to join.
Social signals are now an important factor in Google’s algorithm and it doesn’t matter what channel you use, whether it’s Google+, Facebook, Twitter or Pinterest. Having active social media accounts with links back to your website’s content can boost your SEO performance. What’s more, you’re able to utilise all or several of the main social media channels for extra SEO performance. Of course, taking the time to update your social accounts can take up a lot of time and hard work, especially if you want to ensure they look good and are conversion driven. There are many ways in which you can improve SEO but the social side of things is often neglected by many small and medium sized businesses. Why not take your SEO performance to the next level by boosting social signals and raising brand awareness? It’s a great way to improve your overall performance and stay ahead of competition.
The correct website optimisation techniques to use to increase website conversion, contingent upon whether the activity is being driven by pay-per-click publicizing or regular internet searcher positioning. When concentrating on the imperative site advancement strategy of changing over activity got from normal internet searcher positioning.
Place your most important information “above the fold.” This is the information that will appear within a page’s initial viewable area. The web space above the fold is more valuable for attracting and keeping site visitors’ attention. Site visitors will scroll.
To convert the traffic, you must give reasons for people to engage you and not your competitor down the road. Make them an offer they can’t refuse. Grab their attention. An effective strategy to increase website conversion is to provide a pricing strategy that changes the decision-making from a “yes/no” proposition to an “either/or” proposition.
Not every site visitor is ready to engage or make a purchase. As a result, it is important that you try to build trust and credibility immediately. There is no better way to reduce the barrier to engagement than to provide a testimonial, customer review or cast study relating to your products or services.
I am often surprised at how often I see a website that has very weak or very few strong calls to action. Your site should be focused on either driving an inquiry or sale. As a result, you should be telling site visitors exactly what action you would like them to take. Everywhere that you feature a product or service for sale asks for the order. Online video is engaging and is the perfect medium for communicating and educating prospective clients on your products and services. It is also an excellent way to boost brand awareness to new levels.