Making a conversion driven website

The correct website optimisation techniques to use to increase website conversion, contingent upon whether the activity is being driven by pay-per-click publicizing or regular internet searcher positioning. When concentrating on the imperative site advancement strategy of changing over activity got from normal internet searcher positioning.

Place your most important information “above the fold.” This is the information that will appear within a page’s initial viewable area. The web space above the fold is more valuable for attracting and keeping site visitors’ attention. Site visitors will scroll.

To convert the traffic, you must give reasons for people to engage you and not your competitor down the road. Make them an offer they can’t refuse. Grab their attention. An effective strategy to increase website conversion is to provide a pricing strategy that changes the decision-making from a “yes/no” proposition to an “either/or” proposition.

Not every site visitor is ready to engage or make a purchase. As a result, it is important that you try to build trust and credibility immediately. There is no better way to reduce the barrier to engagement than to provide a testimonial, customer review or cast study relating to your products or services.

I am often surprised at how often I see a website that has very weak or very few strong calls to action. Your site should be focused on either driving an inquiry or sale. As a result, you should be telling site visitors exactly what action you would like them to take. Everywhere that you feature a product or service for sale asks for the order. Online video is engaging and is the perfect medium for communicating and educating prospective clients on your products and services. It is also an excellent way to boost brand awareness to new levels.

Google’s separate mobile index: What you need to know

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If you’ve been reading about all things SEO recently then you probably know Google is set to release a separate mobile index.

 

This may eventually become their primary index. Some say that the desktop index will continue to be maintained separately, but will not be as up to date as the mobile index and will not receive as much of a focus.Obviously this hasn’t been confirmed but it’s certainly plausible considering Google’s position over the last few years. So for everyday businesses what does this mean?

 

Well it means if you only have a desktop website, one that not optimised for mobile devices, you could see your rankings diminish. Google wants people to have a good user experience when they search on mobiles, so this change shows that Google no longer wants to upset users by giving them unfriendly desktop websites in rankings. If you already have a mobile friendly website, then you could find yourself gaining higher positions in Google from mobile searches, but of course just having a mobile site isn’t going to get you to the top of the rankings straight away. You will also need to populate your site with fresh, engaging content. To rank well in Google you have to take the time to understand what they want in a website and for years they’ve made it perfectly clear that you need to have a website that is interesting, easy to navigate and packed with valuable and relevant information. If you create a mobile site and start focusing more on your visitors and their needs, you’ll definitely make improvements.

 

So don’t fear the change accept it and embrace it. If you do this you’ll be one step close to having a brilliant website that Google, and the people searching Google love!

Social Media Passwords – Don’t allow it things to become messy

So many companies have multiple social media accounts and it tends to be the medium and large businesses. Why? Because they give complete trust to employees only for them to leave without handing the details over to the next person. If you’re signing up to social media accounts, then it’s important to make sure that they stay with the company, so email should be accounts that are assigned to the company. The Facebook page is different, as the main account needs to belong to an individual who acts as the administrator, and this should be the owner. He or she can then add in employees as editors as they wish, but it means the owner never has to lose control of the account. Having too many social media accounts can cause confusion and it may mean people are finding an old account rather than a new one. Make sure you get these passwords and emails organised from the offset, otherwise you could regret it in several months time.

Google+ – Why it’s good for SEO

Google+ may not be the most popular social media network by any means, its user base has nothing on Facebook or Twitter as an example, but it is the one many SEO agencies recommend, mainly because of its SEO advantages. With Google+ you can create a company page that people will find when they search for you in Google. Your Google+ page can include relevant information such as maps, product photos, interior photos, outside photos, reviews, telephone numbers and a quick link to your website. When there’s the opportunity to add more relevant information about your business to Google, you should take advantage of it. If you have professional photos, lots of people willing to review your products and services and plenty of information to share, you can create a Google+ page that sits highly in Google when people search for your business, so make sure it looks the part.

Content that’s fresh and filling

Google hasn’t made any major changes recently with regards to content requirements, but minor tweaks to the algorithm over the last few months have pushed companies with lots of high quality content to the top of rankings. There’s no doubt about it, the more engaging and lengthy your articles are, the better your website is likely to perform in search engines. A terrific 400 word article will easily be topped by a 1000+ word articles with visuals, bullet pint, infographics and videos. The more quality you’re giving your visitors, the more they’re likely to engage with your brand and spend time on your website. It’s not just quick tricks that will boost your traffic. Google rewards businesses that spend time producing high quality content for their visitors. If you can give Google content that’s fresh and filling, you’ll perform much better going forward. That at least seems to be the trend for now.