There are a few reasons why you may need to change your marketing techniques, the main one being that you are not receiving enough business flow. This is a major sign that you should change your marketing techniques as they may not be working. Sometimes it is not important to change your marketing techniques. If you are receiving enough business, you should keep doing what you are doing. Some aspects you will need to consider when choosing or changing marketing techniques is where you will find your desired customers. Younger generations use social media more, so this will be your best bet. Whereas, older generations will be more likely to notice an advertisement in local newspapers. Another aspect which you will need to consider is your budget. Some marketing techniques can be costly, so if yours is eating away at your profit, consider a change to something more money-wise.
Fiverr’s cheap model targets cheap clients who browse the site looking for the cheapest freelancers to get their job done at the lowest possible cost. Most of them don’t even care about the quality, they just want the job done for cheap. Which is very annoying from our point of view.
Would you rather be known as the guy who designs logos for £5 or the guy who design logos for million-pound startups?
Even if you managed to catch the attention of a good client, Fiverr limits your pricing to either $5, $25, $50, or $100. Sure you can also add extras or ask for multiple order placements to charge higher for your services, but each time a buyer places an order Fiverr then takes 20% off of each order! Don’t forget the Paypal processing fee also. Is all of this worth it?
Value the work you do and the skills you have. Fiverr is good to make money on the side, but as a freelancer, the earning potential is so much more.
It’s true that so many small business owners want to handle every aspect of their company, and it’s usually for the satisfaction of knowing everything that is going on. This is natural and they’re likely predominately interested in:
- Customer service
Google Business can put companies on the map quite literally, even if they don’t have a website, so many local shops use it to their advantage, gaining customers in a free and simple way. That said, even medium-sized and large companies should make use of Google Business because it’s a place people visit to find more information about your company, and many people will find your Google Business listing when they search for your company name in Google. They can then quickly and easily press a button to call you, visit your website or email you, whilst you can view your statistics to see how your performance is improving or declining. Every company in the world should have a Google Business Listing, so be sure to look into it if you haven’t already, you may gain 5 more leads a month or perhaps 500. That may of course not be the case, but on the whole, it’s just another way people can find you.
One page websites are becoming more popular as more companies are creating their own websites. It is uncommon these days for a business not to have a website, as most marketing is now web-based.
Creating a one-page website is perfect for small businesses, such as hair salons, coffee shops and small boutiques. As you scroll down the main page, the viewer can see all the information they need. Saying that there are still menu buttons, but instead of taking you to a new page, it scrolls down to the relevant section.
A large-scale website can be difficult to manage and is somewhat unnecessary for smaller businesses, pages can appear empty, sometimes making the business add irrelevant content to fill out space. With a one-page design, you can keep content direct and relevant and add eye-catching visuals to accompany any written text. So, if you are considering creating a new website for your small business, you may want to consider the benefits of a one-page design.