Google has over 90% of the market share of search engines worldwide and that’s not going to change drastically any time soon. This then leads many businesses to utiise the tools Google has to offer, but from purely an SEO perspective (search engine optimisation – not paid ads) companies want to know what Google wants to see from them on a regular basis. Google has its own starter guide for businesses and it’s all very friendly to read, but everything seems to link back to a few major aspects, relevancy and quality content. You can’t create a website that’s relevant and valuable for your audience if you do not provide quality content that appeals to their interests. Here’s one of their pieces of advice for example:
“A blog post on your own site letting your visitor base know that you added something new is a great way to get the word out about new content or services. Other webmasters who follow your site or RSS feed could pick the story up as well.”
Google’s algorithm is built about rewarding those who add value to the internet and offer answers to questions their users are longing for. Google is a search engine, so the more relevant you are to a specific set of searches the better, but you can’t dominate for every search phrase so you do have to pick and choose. You may find that you simply do not have the time or resources to produce content every day for Google just to boost your SEO rankings, and that’s fine, but why not choose one of the many it outsourcing companies to help you out. If you find a firm who can produce quality content that’s unique to your brand for a small fee, it could be well worth the investment because you’re still giving Google exactly what it wants; fresh, engaging and valuable content.
Fiverr’s cheap model targets cheap clients who browse the site looking for the cheapest freelancers to get their job done at the lowest possible cost. Most of them don’t even care about the quality, they just want the job done for cheap. Which is very annoying from our point of view.
Would you rather be known as the guy who designs logos for £5 or the guy who design logos for million-pound startups?
Even if you managed to catch the attention of a good client, Fiverr limits your pricing to either $5, $25, $50, or $100. Sure you can also add extras or ask for multiple order placements to charge higher for your services, but each time a buyer places an order Fiverr then takes 20% off of each order! Don’t forget the Paypal processing fee also. Is all of this worth it?
Value the work you do and the skills you have. Fiverr is good to make money on the side, but as a freelancer, the earning potential is so much more.
It’s true that so many small business owners want to handle every aspect of their company, and it’s usually for the satisfaction of knowing everything that is going on. This is natural and they’re likely predominately interested in:
- Customer service
Google Business is very useful for SEO and for a number of reasons. For those of you who are unsure what Google Business is, the system is designed to help customers interact with your business. Everything is at hand: business contacts, website address, reviews, location and business hours. So let’s say that someone searches for your company online, your very own business listing in Google will appear (if you’ve signed up for Google Business and created an account). This appears high up in search results in mobile or on the left-hand side in desktop, so it does stand out from the other search results. The user can then decide what they want to do next, whether that be to read some reviews, see where you are on the map or check your opening times. It also verifies that you’re a legitimate company.
Digitalisation is the utilisation of digital innovations to change a plan of action and give new income and esteem creating openings. This may not mean much to some, but in simple terms, it is essentially moving to a digital business. There are many agencies which will be upgrading their offices this year, but before we lead into this, there are some important questions to answer first:
What is Digital Marketing? Continue reading