How will SEO help my business

Search Engine Optimisation or SEO is at the heart of many websites.  Having a great looking website iOS important but without ranking high within search engines can be troublesome for businesses.  Search engines use Algorithms to rank websites in order of appearance.  The higher up the search page the more traffic your website is likely to achieve.  SEO writers will use their skills to push your website up the ranks.  They will then monitor and maintain your websites visibility in search engines to maximise your website traffic.  

Using A reputable Website Management Company will ensure your website has regular content updates, 3rd party linking back to your website and the Visibility within key word searching.

So in short, having SEO for your website is one of the most important things you should consider in order to be placed higher up in search engine rankings.

Without using SEO your website will rely purely on your advertising of it and this traffic this alone will not have a large impact of its overall visibility.

Top Tips For Becoming A Freelance Writer

So you are wanting to become a freelance writer. Here are some of my top tips for starting off as a freelance writer.

Always Do Your Research
It is extremely important that you always research into the topic you are writing about or the company you are writing for. This will build up a good reputation for you.

Make sure you keep yourself organised. Planning will become your best friend. Make sure you give yourself days off of writing and regular breaks. Plan how many articles you want to write a day so you don’t overwork yourself.

Create your own blog where you can write about topics of your choice. Whether that be your life or what is happening in the world. This will help build up your reputation.

Looking Daily
Look online daily for work opportunities. Get into contact with companies asking if they need any writing completing. The worst that can happen is people say no.

What is Corporate Event Management? Everything You Need to Know

Corporate event management significantly improves the outcomes of events, both small and large, organised by businesses throughout the country. More and more businesses have started to choose professional management services for the planning, scheduling, and facilitation of their functions. If you’re unaware of this type of event management, here are a few reasons why you should consider using this service in the future.

Target Key Audiences and Improve Outcomes

In order to hold a successful event, companies must understand who they are targeting, as well as what outcomes they hope to achieve. However, many businesses don’t spend the necessary resources gaining the knowledge and information necessary to create an event that’s specifically designed for maximum results. For example, corporations that hold conferences without the right backing market research may find that the exposure and revenue generated is lacklustre compared to their projections.

Corporate event management services help companies understand and execute events that fulfil all the right criteria for success. Professional event managers know the key strategies that differentiate a poor function from an exceptional function. Most of the time, these managers will focus on creating a highly targeted event that is specifically geared towards delivering the desired results. Most people outside of the event management sector are unaware that event success is usually decided in the planning stages, not during the execution of the actual event. Hence, these services can greatly improve the bang for buck experienced from affairs such as conferences.

Marketing and Budgetary Constraints

Once a highly targeted event is planned and designed, companies must also prioritise marketing. Marketing is a challenging endeavour, as many executives and managers only have expertise in their specific roles, which almost always has nothing to do with marketing and promotion. As a result, lots of businesses make erroneous decisions regarding advertising, often leading to very little exposure. Corporate event management specialists will create the perfect promotion and marketing plan that is specifically designed for the event, ensuring that maximum results are achieved.

Surprisingly, many businesses are hopelessly unaware when it comes to the financial requirements of successful corporate events. Companies unaware of the capital expenditure required may experience unforeseen financial consequences and burdens through facilitating an event. Thankfully, corporate event management professionals incorporate all of the monetary and budgetary considerations into their services. By using these professionals, any business will understand the ins and outs of the financial resources needed in order to hold a successful event, ensuring that no budgetary burdens occur.

Does Your Company’s Office Need A Redesign Today?

When you are looking around your office, does it just seem to be a bit lacking in the design area?  If you answer that question with a yes, you are not alone.  There are many people that find that their office needs to be spruced up so that it makes them feel more productive and happy to be working. 

Seeing What Needs To Be Done

You should take into account what you can change about the office.  Can you add more light by larger windows?  If this is possible, it can make all the difference in the world.  You will be able to get the natural light that you need to make you feel more positive as you are working.  If this is not a possiblity, you can put some plants inside the office to give it a fresh and appealing look.

Colors Make A Huge Difference

In an office, you need to be able to concentrate when you need to and also feel comfortable.  You can do this with certain colors.  Paint the walls with earth tones or add pictures that are comforting.  Mirrors can also work wonders when they are placed across from windows because they will make the space look larger and give off more light.

Comfortable Furniture

Get the furniture that will promote work and also give comfort.  Since you can also redo the flooring to make the office look more modern, it is a good idea to take into account the measurements of the space that you will be dealing with before you make up your mind. 

You will work harder and feel better when you are in an office that you like.  Take the time to redesign it when you notice that it needs to have a positive change.  It makes sense to have your office looking the way that you want it to.

Do you need a meeting room?

This is a big question in the office design world. Let’s say you’re regularly using meeting rooms Watford, it’s highly likely you can save a significant amount of money if you can create a meeting space in your office. You don’t necessarily have to create loads of space to do so, however, you do need to make best use of the space and isolate the area. You can perhaps section the area off with soundproof boards and make it feel like it’s own room, or if you do have the space, why not keep it as an independent room that your staff can book out. It’s always beneficial to have a meeting room and get away from the hustle and bustle of the office, especially when important clients are in town. We also recommend you keep this area very minimal, so that people can focus, and not too much clutter such as computers and books. Why not create it like a directors room and have one desk with a projector at one end. That’s simple enough!

How can I keep Google happy?

Google has over 90% of the market share of search engines worldwide and that’s not going to change drastically any time soon. This then leads many businesses to utiise the tools Google has to offer, but from purely an SEO perspective (search engine optimisation – not paid ads) companies want to know what Google wants to see from them on a regular basis. Google has its own starter guide for businesses and it’s all very friendly to read, but everything seems to link back to a few major aspects, relevancy and quality content. You can’t create a website that’s relevant and valuable for your audience if you do not provide quality content that appeals to their interests. Here’s one of their pieces of advice for example:

“A blog post on your own site letting your visitor base know that you added something new is a great way to get the word out about new content or services. Other webmasters who follow your site or RSS feed could pick the story up as well.”

Google’s algorithm is built about rewarding those who add value to the internet and offer answers to questions their users are longing for. Google is a search engine, so the more relevant you are to a specific set of searches the better, but you can’t dominate for every search phrase so you do have to pick and choose. You may find that you simply do not have the time or resources to produce content every day for Google just to boost your SEO rankings, and that’s fine, but why not choose one of the many it outsourcing companies to help you out. If you find a firm who can produce quality content that’s unique to your brand for a small fee, it could be well worth the investment because you’re still giving Google exactly what it wants; fresh, engaging and valuable content.