Getting Perspective On Your Website

If you are designing or maintaining a website it can be a good idea to stop for a moment and try to take in what your website is all about. What is the overall theme of your site?

It’s quite an ambiguous thing to do, but slowing down, taking a step back and trying to view your website in a different way can broaden your perspective. This process can show you parts of your site that you perhaps never spotted whilst you were busy working on it.

Another great way to get this different perspective is to ask some friends or new people to take a look and to see what they feel is the overarching context of the whole thing. Take their advice to heart, even if it hurts, it can serve you greatly if you feel the site needs re-designing or improving in any way.

 

 

 

Make Sure your Website Delivers Fresh Content

Fresh content can tell search engines and visitor alike that you’re active, up to speed and ready for business. Of course, content should be well researched, written in good English and presented nicely if you wan to generate leads.

A blog or news section on your website can be ideal for adding fresh content, however, many websites now also include Twitter and Facebook feeds too. The more engaging content there is on your website, the better, and if it’s added regularly and designed to interest your target audience, then it can generate leads, and help you perform better on search engines.

If you want to go into further detail on a product, explain a new service, congratulate an employee or simply share your business’s option, then create a news item or a blog post and improve the overall performance of your website.

Should Your Website Have a Blog?

One of the most important parts about marketing your website is getting fresh content on your websites, and blogs are great at doing this. The  question of this post isn’t answered quite so easily though, as managing a blog once you have it while ensuring the quality of the content you’re producing remains high.

A lot of things need to be considered when you put a blog on your website, like whether or not you’ll have the time to generate engaging content which people will actually want to read; including things like featured images, studies of the industry you’re working in, and case studies of the work you’ve done. It also massively reduces the value of the blog to your marketing campaigns if you start putting a lot of irrelevant content onto your website.

If you want a blog, but you think you won’t be able to provide at least one engaging blogpost a month, then it is probably not worth doing it at all.

Influencing your Organic Traffic

If you have some very strong positions in search engines and you’re attracting a good amount of traffic, it’s important to make sure you’re converting these visitors; otherwise your SEO campaign could be pointless.

Without engaging content on your website and an element of ‘lead nurturing’ you’re not going to be able to make visitors become customers. If you have a good idea on who your target audience is and you know what they want from you, then give it to them on a plate, and you could eventually see them become loyal, returning customers.

Some websites with decent rankings fail to take the visitor to the next level, and this is something you’re going to need to do if you want to convert them. Small features like call to actions, infographics, enquiry forms and email signup forms can be nice touches, and you’ll begin to understand your audience even more along the way.

Using Social Media to Drive Website Traffic

Social media may be largely recognised for its ability to connect with potential customers, allowing businesses to share engaging content and reach out to new customers. You can also boost website traffic using social media, and many businesses will regularly update their social media accounts with posts that contain links back to their business’s website.

You will need to have a large following to reap the rewards, while these posts should not be sent out too often, otherwise you can come across as too ‘pushy’, meaning people unfollow or unsubscribe from your account.

In most cases, it’s important to find the best time to include a link, whilst it should also be relevant to do so. You have to give followers interesting information, but social media updates should vary, so try to link back to the site when you can but don’t force it too much.