Search Engine Optimisation is a very tricky subject with the unfortunate tale of everyone who has recently designed a website, believing that they are an SEO expert. It is clear to state that this just isn’t the truth, especially when you have some UK SEO agencies charging £1000’s per month to delivery little to no value on Google.

Ranking number 1 for a given keyword isn’t the only belief of SEO, it also focuses in on improving conversion rate along with many other areas and items. However most peoples opinion is based on truly getting search engine rankings to number which is really only half the battle.

With the likes of Google who are continually moving the goal posts, SEO (search engine optimisers) find it increasingly difficult to get to the bottom of why a particular website doesn’t rank well or what is needed to help it rank better in the future.