We all know that Twitter can be great for looking up your favourite celebrities and seeing what they’re up to, but for businesses it can actually be used to increase sales.

The search tool and twitter can help your business find people who are actively looking for your products and services. Let’s say you have a scrap metal business, you can use the twitter search typing in phrases such as ‘scrap man’, ‘scrap my car’, or ‘London scrap’ if that’s where you are located. It will then pick out any recent comments on those subjects.

If there are comments which care relative to your business, you can approach them and attempt to persuade them to become a customer. Twitter is also great for allowing people to find you, and individuals will actively search through twitter to find a product or a service. Twitter can also help give your business a voice and a personality, and by regular posting updates you can increase your followers and potentially convert t them into customers.