Businesses are turning more toward using social media, mainly in the form of advertising their business. This offers a wide range of benefits. One of the main benefits of using social media is that it allows you to target your desired audience. Your advertisement will be directed and shared with a certain demographic which you choose. Alongside paid advertisement, you can also create your own social media business page. The benefit of this is that it allows you to create posts yourself, which friends and customers can share to help grow your business. This also allows you to interact with your customers, building up a bond with them. In theory, making you a more trustworthy business with your reputation. Social media helps you to grow your business in many ways. With lots of people focusing more on social media than other forms of advertisement. In our eyes, it is an investment worth making.