Full disclosure: i admire Amazon Prime, and that i’ve been a loyal subscriber for the past three years. That being said, there’s definitely some room for competition. eBay already provides some within the variety of eBay Now, but Google should be would becould very well be throwing its hat into the hoop soon.

TechCrunch reports that Google could be launching a brand new service called “Google Shopping Express” within the near future. The service would help Google capitalize on its Google Shopping service to offer fast shipping to customers shopping through said service.

It’s noted that Google’s recent acquisitions of BufferBox and Channel Intelligence point to the corporate setting out something just like the rumored Shopping Express service. The previous could be useful for its delivery locker service, and the latter said that it’s “interested by making it easy for consumers to discover and purchase products online.”

Google could pose a main threat to other online shopping services if it’s capable of get the rumored service off the bottom. It could actually expand BufferBox to more cities to make instant delivery more accessible, and less expensive, to more consumers than the contest. It might probably also rope in a number of retail partners in order that it has a similar big choice consumers can find on Amazon or eBay.

A major obstacle, however, stands out as the price. Same-day delivery isn’t exactly cheap so Google must have an excellent pricing scheme in place to convince shoppers to compliment them instead. TechCrunch’s sources say that the service would only cost $64 to $69 a year. If it might pull off same-day delivery all year at those prices, Amazon Prime might not look so hot when compared anymore.