Some things don’t change. StumbleUpon, in fact these years, can still be a good driver of traffic in your website, despite how little it has changed compared to other social services. Ponder how much Facebook has changed over time, or maybe Twitter. StumbleUpon is unquestionably an additional style of beast, but each of those products is utilized by people to consume information, or even if StumbleUpon’s primary appeal isn’t necessarily the social element, that element is there, and it has helped make StumbleUpon one powerful force for content producers.

We had an attractive conversation with social media consultant Brent Csutoras from Kairay Media, who have been talking concerning the power of StumbleUpon for quite a while. We’ve chatted with him countless times concerning the subject through the years. You will find a number of our other interviews here.

Csutoras tells WebProNews that marketing on StumbleUpon hasn’t really changed much over time. “They’ve got made plenty of changes that modified the manner we prepare our campaigns, but essentially the approach is similar today because it was years ago,” he says.

“StumbleUpon’s algorithm uses a tree network system blended with quality scores for the account, the domain, and the content, which determines how visible any specific article can become,” says Csutoras. “So submitting quality content with definitely the right categories (ones which are StumbleUpon made and never your own guesses), together with sharing your content with key individuals on your network, continues to be the fundamental technique to marketing within StumbleUpon.”

“We’ve seen an improvement in using StumbleUpon Ads to lift your content’s natural traction, nonetheless it is determined by the content being positive and targeted for the StumbleUpon audience,” he notes.

Late last year, StumbleUpon launched a significant redesign (complete with a symbol redesign), seemingly making the positioning itself more of a destination for users, but Csutoras downplays the significance of StumbleUpon.com.

“We had a large number of discussions with StumbleUpon concerning the redesign,” he tells us. “What we learned was the proportion of StumbleUpon users that truly participated during the website was very small, so the redesign really had little to no negative impact to our marketing efforts. Keep in mind that StumbleUpon is largely a social tool bar and isn’t concerned about being an internet portal.”

There’s certainly a good deal of truth to that, as StumbleUpon is all concerning the content from round the web. It only is smart that users use it most while they’re elsewhere on the internet. The very nature of StumbleUpon, obviously drives you within the web at large. It’s because it’s this type of powerful driver of traffic.

StumbleUpon doesn’t get the media attention of a few other services, like Pinterest, as an instance, yet content producers are clearly getting a lot of traffic from users thirsty for more compelling content, whether that be something funny, interesting, or simply plain cool.

“i believe that StumbleUpon has always been below the radar on the subject of media attention,” says Csutoras. “That would be attributed to the truth that it has stayed true to its core offering and never tried to repeat other social sites, so there are fewer drastic changes or features to talk about.”

“StumbleUpon has launched the StumbleThru feature, Channels, added search to the positioning, unfolded the kinds to create your personal, and plenty of other features, but they simply don’t get the media coverage.”

These are the categories of features that appear like they might do nothing but help content get in front of the proper people. Speaking as a user, the hunt feature (the “Explore Box“), as an example, has driven me to countless pieces of content concerning whatever topic I happen to have an interest in at that moment, eagerly awaiting a thumbs up and/or a share. i must assume it’s had an identical impact on many other users.

The StumbleThru feature and channels serve no other purpose, but to serve up more of your site’s content to users (granted, channels aren’t just available to everyone).

StumbleUpon can drive numerous traffic to a page relatively quickly, but perhaps its real appeal for content providers is the longer term effect it could have.

“You might want to do not forget that the style StumbleUpon’s system works, when your content gets traction, it is going to get waves of traffic for future years,” says Csutoras. “As an example, if one in every of your articles gets a fifteen,000 visitor spike, you will find the path off on that traffic never really goes away. The reason is, as your content gets popular in StumbleUpon, it queues up for the folks who’ve subscribed to the class applied on your content. Users are just shown the content one time each, but some users is probably not that active or their queue is admittedly full.”

“Fast forward a couple of months when there can be another 10,000 those who have signed up for that category,” he adds. “As those inactive users log in through the years and vote up your content, this can again begin to gain traction again and potentially go popular showing to all those active members who’ve signed up because the last time it was popular. So that you can see another 7,000 visitor spike months later.”

“This cycle has the aptitude to copy for your whole content forever,” Csutoras says. “Moreover, if enough people tag the content with another category, it will possibly cross over and come into view to a complete different segment of individuals. It truly is the wonderful thing about StumbleUpon and why those that had been using it regularly like it.”

“Lastly, StumbleUpon has done an awesome job during the last year in defining associated categories, allowing more those who might likely appreciate your content see it, even supposing they’re not subscribed to the precise match category.”

Suffice it to assert, despite the inability of media attention StumbleUpon gets, when compared with its peers, it’s still highly relevant to anyone creating interesting content that wishes people to view it.

Just remember (and that i think it goes without saying, but just in case I’m wrong), the content needs to be good. Otherwise don’t bother trying.