Opera And Google To stay BFFs Until 2014

Most major browsers currently that you can buy use Google as their default search provider. Mozilla continues to make use of the quest engine in Firefox after announcing an agreement in December so that it will extend their partnership for a minimum of three more years. Opera has just entered right into a similar deal.

Opera Software has entered right into a new agreement with Google. The Opera browser will continue to make use of Google search because the default until 2014. The deal encompasses a choice of perks for both Google and Opera as they continue their mutual friendship.

It was revealed in Opera’s quarter two report that the take care of Google will last until August 1, 2014. The deal will see Opera serving as a vehicle to advertise various Google services. The agreement also covers Opera’s desktop and mobile browsers in all global territories.

Opera’s desktop browser hasn’t ever really taken off, but its mobile browser is among the most excellent available on the market. It plans to grow its mobile and desktop business all year long to achieve more of a foothold inside the highly competitive browser market. It is still seen if their agreement with Google may also help the corporate realize its goal.

Opera itself runs lots of web advertising services that directly compete with Google’s own AdSense. The agreement doesn’t appear slowing down Opera’s own expansion in their internet advertising business. The corporate expects to generate much more revenue in mobile advertising in 2012 than it did in 2011.

The increased talk about mobile will certainly be a powerful point for Opera this year through their already popular browser. In comparison with Google’s mobile Chrome browser, Opera Mini will also be installed on way more devices than some other competing browser. Google could be using that stretch to promote their very own services and products through Opera’s mobile browser.

Google’s agreements with both Opera and Firefox will end around 2014. It will likely be interesting to peer if these companies will still continue to take advantage of Google’s search engine as their default or switch to a competitor. Another possible scenario would see Chrome growing so large that Opera bows out of the browser market entirely. The internet can change plenty in a year with such disruptions becoming more commonplace. We’ll check back with Opera in 2014 to look how they’re doing.