Web marketing experts or any other search engine optimization company have all now become one of the modern methods of marketing as they fall into a different category known as web marketing. According to the modern concept of marketing, it is more than a mere physical transfer of goods. It is the process of discovering and translating consumer needs into consumer products and services and then helping more and more people to enjoy more of these products and services. This is a wider concept which focuses attention on the consumers and satisfaction of their needs. According to this view marketing begins much before production (to understand what consumers want) and continues after sales (to provide after sales service).

Marketing is a two way traffic wherein the marketer provides satisfaction and consumer provides feedback or response to the efforts of the marketer. Web marketing experts and other mediums are all good mediums through which the customer gets a feedback about your business as well.