Fresh content can tell search engines and visitor alike that you’re active, up to speed and ready for business. Of course, content should be well researched, written in good English and presented nicely if you wan to generate leads.

A blog or news section on your website can be ideal for adding fresh content, however, many websites now also include Twitter and Facebook feeds too. The more engaging content there is on your website, the better, and if it’s added regularly and designed to interest your target audience, then it can generate leads, and help you perform better on search engines.

If you want to go into further detail on a product, explain a new service, congratulate an employee or simply share your business’s option, then create a news item or a blog post and improve the overall performance of your website.