If you have some very strong positions in search engines and you’re attracting a good amount of traffic, it’s important to make sure you’re converting these visitors; otherwise your SEO campaign could be pointless.

Without engaging content on your website and an element of ‘lead nurturing’ you’re not going to be able to make visitors become customers. If you have a good idea on who your target audience is and you know what they want from you, then give it to them on a plate, and you could eventually see them become loyal, returning customers.

Some websites with decent rankings fail to take the visitor to the next level, and this is something you’re going to need to do if you want to convert them. Small features like call to actions, infographics, enquiry forms and email signup forms can be nice touches, and you’ll begin to understand your audience even more along the way.