Search Engine Optimisation or SEO is at the heart of many websites.  Having a great looking website iOS important but without ranking high within search engines can be troublesome for businesses.  Search engines use Algorithms to rank websites in order of appearance.  The higher up the search page the more traffic your website is likely to achieve.  SEO writers will use their skills to push your website up the ranks.  They will then monitor and maintain your websites visibility in search engines to maximise your website traffic.  

Using A reputable Website Management Company will ensure your website has regular content updates, 3rd party linking back to your website and the Visibility within key word searching.

So in short, having SEO for your website is one of the most important things you should consider in order to be placed higher up in search engine rankings.

Without using SEO your website will rely purely on your advertising of it and this traffic this alone will not have a large impact of its overall visibility.