Link Building Strategies and Tips
# 1 Purchase / create links to relevant sites to yours
Links on relevant sites are more powerful and should be the main focus of your link building / acquisition effort. While the links on irrelevant sites will always help, they will not be much help. There is also the question of what “relevant” means. Is it possible for the two places to hang together without being in the same category? For example, a website on cars may be relevant to a site on stereos, even if they are two different things. Consider the relevance this way, users of ‘site A’ may be interested in the content on “Site B”. A good example of this are the themes of strengthening links and web design. While the topics are very different, most manufacturers are interested in linking information from web design and vice versa.
# 2 Primary Use keywords to the anchor text of your links
The anchor text also known as link text is the text used in the link to your site. This text should be one of your primary keywords for the page you link too. For example, if you link to your site that are optimized for the keyword “mortgage”, you want to use this keyword in links to this page. Search engines look at the link text of your incoming links to determine what your site is about. Optimization of anchor text in your links can have a huge effect on your ranking.
Another important point is that you should not overuse these keywords. It may seem unnatural if all the links have anchor text. In general, you only have to worry about the overuse of a keyword in your anchor text, if you buy hundreds or thousands of links. If you just buy a few links, then there is nothing to fear.
# 3 Leave your links up!
It can take weeks for search engines to see the new links you acquire. It might also take months before these links improve your rankings. It takes the search engines a good amount of time to find and recalculate all the web pages and links on the Internet. Ranking changes can happen every day, but they are usually caused by changes made a few months ago. You must plan and budget, to keep your relationship for at least 90 days. Any less time, would not be sufficient to accurately measure return on investment. That said Tip 4 talks about tracking your keyword rankings, to see improvements.
Furthermore, one of the newest additions to Google’s algorithm determines the age of the link. To combat manipulation of its link system builders, age is playing a major role in determining the value of a link. Therefore, keep your links as long as possible.
# 4 Follow your results with Keyword Rank Tracking Software
It is very important to follow the results of your link buying efforts. By following your keyword ranking to see exactly how your links are helping. Bare in mind that you will not see a very significant increase in traffic until your keywords reach the top 10.
Don’t give up! It is surprising how many people, dont realise their improvements in jeyword rankings and give up at the last moment. If you carry on and see it through, you can end up with your page in the top 10. Just make sure you regularly keep track to make sure you are still making those baby steps to the top 10.
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