There are a few reasons why you may need to change your marketing techniques, the main one being that you are not receiving enough business flow. This is a major sign that you should change your marketing techniques as they may not be working. Sometimes it is not important to change your marketing techniques. If you are receiving enough business, you should keep doing what you are doing. Some aspects you will need to consider when choosing or changing marketing techniques is where you will find your desired customers. Younger generations use social media more, so this will be your best bet. Whereas, older generations will be more likely to notice an advertisement in local newspapers. Another aspect which you will need to consider is your budget. Some marketing techniques can be costly, so if yours is eating away at your profit, consider a change to something more money-wise.