With an ever-expanding user base, social media is no longer just a place where friends keep in touch, but a hub of business and market activities. Social media marketing is now more effective than some of the traditional marketing strategies. This is in part due to the large potential customer base that is easily accessed through the click of a button.

Understanding the importance and power of Instagram as a tool for promoting your business is key to gaining the advantage over your competition. Instagram recorded an increase in the average number of active users from six hundred (600) million in December of 2016, to seven hundred (700) million active users by April of 2017.

With a market of 700 million potential customers, using the right approach to reach your target group is very important and necessary. Using the Instagram paid Ads is one fundamental way of reaching your potential clients. The paid Ads grants you access to the huge database of Instagram users where you can advertise your product and drive traffic to your site.