One of the most important parts about marketing your website is getting fresh content on your websites, and blogs are great at doing this. The  question of this post isn’t answered quite so easily though, as managing a blog once you have it while ensuring the quality of the content you’re producing remains high.

A lot of things need to be considered when you put a blog on your website, like whether or not you’ll have the time to generate engaging content which people will actually want to read; including things like featured images, studies of the industry you’re working in, and case studies of the work you’ve done. It also massively reduces the value of the blog to your marketing campaigns if you start putting a lot of irrelevant content onto your website.

If you want a blog, but you think you won’t be able to provide at least one engaging blogpost a month, then it is probably not worth doing it at all.

Social media may be largely recognised for its ability to connect with potential customers, allowing businesses to share engaging content and reach out to new customers. You can also boost website traffic using social media, and many businesses will regularly update their social media accounts with posts that contain links back to their business’s website.

You will need to have a large following to reap the rewards, while these posts should not be sent out too often, otherwise you can come across as too ‘pushy’, meaning people unfollow or unsubscribe from your account.

In most cases, it’s important to find the best time to include a link, whilst it should also be relevant to do so. You have to give followers interesting information, but social media updates should vary, so try to link back to the site when you can but don’t force it too much.

Web marketing is basically a form of online marketing which can include use of affiliate marketing, email marketing, social marketing among others. Many online businesses hire web marketers in order to drive more traffic to their sites to buy their products. For web marketing in Northants or any other UK town, to be successful it requires hard work.

To do an effective web marketing you need learn about search engine optimisation. Search engine optimisation (often abbreviated as SEO) basically entails making a blog or a website more accessible to search-engine users, that is you make the site much easier to find. In a nutshell, SEO is the process whereby you make a website more visible and relevant to both web users and search engines. The major search engines like Google, Bing and Yahoo have results where the webpages and other content like videos, ranked based-on what the search-engine considers most relevant to the web user.

SEO Techniques:

• Make sure your web marketing-strategy matches your target audience. Understand your target audience, this plays a major role in a successful search-engine optimisation strategy. Pin-point what type of users you’ll be marketing the products and services to, and then write your web content accordingly.

• Make sure your website has search engine friendly keywords and phrases. Keywords are the targeted words which determine what category your website will be listed-under in search engines. You need to create article titles and content which contain relevant keywords and phrases. The important keywords or phrases for your content should be present in both the content’s URL and the HTML title-tag.

Optimise your title tags. Major search engines normally index content of the title-tag, and they actually make it a key factor when ranking.

• Engage in social-bookmarking. Allow visitors and users to recommend your blog or website on social sites like Digg, Google+, Facebook and Twitter. A recommendation from a visitor may bring more visitors to your site. Search engines can also use these recommendations to determine your site’s position on search engine-results. For-example, Bing places sites much higher on the result pages if they’ve been recommended by Facebook friends.

• Write good and compelling content. Good content on your blog or website is essential to good search engine result ranking. There are many other factors which search engine-spiders look for when indexing a blog or website, but good content is a great foundation on which high page rankings are built.

• Start building your link-partners. Find blogs and websites which have high-page rankings and are ready to exchange-links with you. Ask the website’s web-master to use your key words when they are linking to your site. Search engines treat incoming-links to your site as votes. The more votes you get the better your ranking will be. Google’s “Page-Rank” algorithm normally determines your website’s authority by the-number of sites that are linked to it.

Add meta-description and keyword-tags to your content. Your description-tag should have an overview of the article’s content, and should have less than 200-characters. Google displays only the first 156-characters of the page’s-description in search engine results. The keyword-tag should have a list of the key words and key word phrases that are relevant to the article.