It’s true that so many small business owners want to handle every aspect of their company, and it’s usually for the satisfaction of knowing everything that is going on. This is natural and they’re likely predominately interested in:
Google Business is very useful for SEO and for a number of reasons. For those of you who are unsure what Google Business is, the system is designed to help customers interact with your business. Everything is at hand: business contacts, website address, reviews, location and business hours. So let’s say that someone searches for your company online, your very own business listing in Google will appear (if you’ve signed up for Google Business and created an account). This appears high up in search results in mobile or on the left-hand side in desktop, so it does stand out from the other search results. The user can then decide what they want to do next, whether that be to read some reviews, see where you are on the map or check your opening times. It also verifies that you’re a legitimate company.
Digitalisation is the utilisation of digital innovations to change a plan of action and give new income and esteem creating openings. This may not mean much to some, but in simple terms, it is essentially moving to a digital business. There are many agencies which will be upgrading their offices this year, but before we lead into this, there are some important questions to answer first:
What is Digital Marketing? Continue reading
We’ve all seen those emails that fly in from SEO companies in India who can give you ‘number one rankings instantly’, and for many small business owners it’s tempting to let them have a go and see how well they do. We advise against this, and it’s important you know SEO takes time and the best companies will reassure you of this. Time is definitely your friend with regards to SEO and it makes logical sense. Google should not trust you over competition that has existed for decades, whilst you’re just a newbie on the block. It takes time for Google to trust your website, and you have to show them you’re willing to do all of the right things first, such as producing relevant, engaging and targeted content on a regular basis. You may want to look into more technical aspects like site speed, responsive deign and link profiles to better your SEO efforts, but one thing you should always take into account is that it takes time. Be patient and persistent, and you will succeed.
Google Business can put companies on the map quite literally, even if they don’t have a website, so many local shops use it to their advantage, gaining customers in a free and simple way. That said, even medium-sized and large companies should make use of Google Business because it’s a place people visit to find more information about your company, and many people will find your Google Business listing when they search for your company name in Google. They can then quickly and easily press a button to call you, visit your website or email you, whilst you can view your statistics to see how your performance is improving or declining. Every company in the world should have a Google Business Listing, so be sure to look into it if you haven’t already, you may gain 5 more leads a month or perhaps 500. That may of course not be the case, but on the whole, it’s just another way people can find you.