Author Archives: James

Working with Google – From an SEO’s point of view

Search Engine Optimisation is a very tricky subject with the unfortunate tale of everyone who has recently designed a website, believing that they are an SEO expert. It is clear to state that this just isn’t the truth, especially when you have some UK SEO agencies charging £1000’s per month to delivery little to no value on Google.

Ranking number 1 for a given keyword isn’t the only belief of SEO, it also focuses in on improving conversion rate along with many other areas and items. However most peoples opinion is based on truly getting search engine rankings to number which is really only half the battle.

With the likes of Google who are continually moving the goal posts, SEO (search engine optimisers) find it increasingly difficult to get to the bottom of why a particular website doesn’t rank well or what is needed to help it rank better in the future.

Finding A Font For A Webpage

Fonts are a great way to help explain something with the style of words, rather than the words themselves. Using different fonts is effectively changing the way the webpage looks, as opposed to changing the actual content. To see the use of fonts as a design choice is a good way to go about finding a fitting font.

There are an exorbitant amount of fonts available online. Any webpage design you are working on can be complemented with a font that suits the site perfectly. It’s just a matter of finding the one that works.

You can go about this in several ways. For example the many sites online that specialise in custom fonts is an obvious but worthwhile place to start looking.

Taking hints from other websites is also a great idea. Checking to see what works on other sites that you are a fan of visually can give you some inspiration on what to use.

 

Getting Perspective On Your Website

If you are designing or maintaining a website it can be a good idea to stop for a moment and try to take in what your website is all about. What is the overall theme of your site?

It’s quite an ambiguous thing to do, but slowing down, taking a step back and trying to view your website in a different way can broaden your perspective. This process can show you parts of your site that you perhaps never spotted whilst you were busy working on it.

Another great way to get this different perspective is to ask some friends or new people to take a look and to see what they feel is the overarching context of the whole thing. Take their advice to heart, even if it hurts, it can serve you greatly if you feel the site needs re-designing or improving in any way.

 

 

 

Designing an SEO friendly website

When a search engine crawls your website, it does not appear how it does to me and you. The spiders that are sent out to crawl your site can only interpret certain things and that is why it is important to build a website that is designed with SEO in mind. An example of this is an image that contains text within it, the search engines will not be able to read the text within the image but it can understand what the image is a bout from the file name, alt tags and image titles.

You need to ensure that your most important information on your site is in HTML format as Java applets, Flash files, images and other non-text content are often ignored or devalued by search engine spiders, despite the advances in crawling technology.

Having a crawable navigation to your site is crucial. Many companies make the mistake of not having a search engine friendly navigation thus meaning many of their pages do not get crawled and therefore do not show up in the search engines results pages.

Competing online for business

When it comes to gaining business online, it is no longer usually good enough just to have a website. There is new competition added every day and if you do not keep marketing your website you will quickly fall behind. Search Engine Optimisation also known as SEO is a must for anyone who is wants to be found online, whether it is to sell a product / service or to generate enquiries. SEO is something that is made up of many marketing components and really the majority of it should be undertaken by a professional online marketing company, or at least structured and monitored by one. The basic idea of SEO is to improve your website’s visibility on the search engines, pushing you higher up the ranks so that when someone searches for something that is relevant to what you offer, your site appears closest to the top so they click on it.