Google Business is very useful for SEO and for a number of reasons. For those of you who are unsure what Google Business is, the system is designed to help customers interact with your business. Everything is at hand: business contacts, website address, reviews, location and business hours. So let’s say that someone searches for your company online, your very own business listing in Google will appear (if you’ve signed up for Google Business and created an account). This appears high up in search results in mobile or on the left-hand side in desktop, so it does stand out from the other search results. The user can then decide what they want to do next, whether that be to read some reviews, see where you are on the map or check your opening times. It also verifies that you’re a legitimate company.