So many companies have multiple social media accounts and it tends to be the medium and large businesses. Why? Because they give complete trust to employees only for them to leave without handing the details over to the next person. If you’re signing up to social media accounts, then it’s important to make sure that they stay with the company, so email should be accounts that are assigned to the company. The Facebook page is different, as the main account needs to belong to an individual who acts as the administrator, and this should be the owner. He or she can then add in employees as editors as they wish, but it means the owner never has to lose control of the account. Having too many social media accounts can cause confusion and it may mean people are finding an old account rather than a new one. Make sure you get these passwords and emails organised from the offset, otherwise you could regret it in several months time.