Category Archives: Search Engine Optimisation

Digital Agencies: A new year, a new office

Digitalisation is the utilisation of digital innovations to change a plan of action and give new income and esteem creating openings. This may not mean much to some, but in simple terms, it is essentially moving to a digital business. There are many agencies which will be upgrading their offices this year, but before we lead into this, there are some important questions to answer first:

What is Digital Marketing?

Digital marketing is an umbrella term that covers any type of promoting that uses the digital form whether that be email, websites, SMS messages or social media. It incorporates online activities and digital promoting. The universe of advertising has experienced a big change in recent years. The traditional strategies of advertising are noticeably out of date and digital marketing is assuming control.

What is a Digital Agency?

A Digital Agency is a team of individuals who are responsible for helping businesses adjust to the latest trends of the digital age. An agency may offer innovative, key and specialised improvement of websites, apps and social networking, whilst there’s also content creation, design and email marketing.

What does a digital agency need in terms of office space?

A decent office space will allow for independent work as well as team work, so there needs to be areas where team can get creative and individuals can work quietly to complete their tasks.

Sales/Marketing Team – The group of salespeople and advertisers will no doubt be in an isolated area where they can make phone calls throughout the day and focus on telesales and email sales.

Task group and Managers – Many offices have special areas for the most important members of the team, such as a SEO expert, SMO supervisors and so forth who are overseen by an exceptionally experienced and talented director.

Website design and improvement – They assemble best sites and plan the designs to deliver something the client is extremely proud of. They often work on the best laptops such as MacBooks, and they require the best processors on the market to launch advanced applications.

Content Team: A group of writers or journalists who are capable and have a solid hold over the English language. They often need some space to get creative, so perhaps sitting on sofas where they can unwind and relax as they allow their creative juices to start flowing.

CRM – Customer relationship administration is a key part for any group that audits the tasks and goals and manages the customer. They are the ones mindful to take the customer’s input to the group for feedback.

QA and Reports – This group is in charge of sales sat, reports and price checks. They additionally ensure these are being accounted for back to customer appropriately.

With all of these areas, how big a job is a new office?

It’s a huge task, but there are specialist firms who can help. Let’s say you need to buy lots of new furniture for new team member such as desks, computers, smartphones, tablets and lounge areas, then why not choose a team of interior designers to help you. If you were planning an office fit out Peterborough for example, then you should look in the local area for interior designers who have similar experience in their locker. Some fit out experts will help you find deals you never knew existed, so they can actually help you maximise ROI in terms of deign and future, whilst creating a workspace that’s encourages productivity.

Time is your friend

We’ve all seen those emails that fly in from SEO companies in India who can give you ‘number one rankings instantly’, and for many small business owners it’s tempting to let them have a go and see how well they do. We advise against this, and it’s important you know SEO takes time and the best companies will reassure you of this. Time is definitely your friend with regards to SEO and it makes logical sense. Google should not trust you over competition that has existed for decades, whilst you’re just a newbie on the block. It takes time for Google to trust your website, and you have to show them you’re willing to do all of the right things first, such as producing relevant, engaging and targeted content on a regular basis. You may want to look into more technical aspects like site speed, responsive deign and link profiles to better your SEO efforts, but one thing you should always take into account is that it takes time. Be patient and persistent, and you will succeed.

Why Google Business is so important

Google Business can put companies on the map quite literally, even if they don’t have a website, so many local shops use it to their advantage, gaining customers in a free and simple way. That said, even medium-sized and large companies should make use of Google Business because it’s a place people visit to find more information about your company, and many people will find your Google Business listing when they search for your company name in Google. They can then quickly and easily press a button to call you, visit your website or email you, whilst you can view your statistics to see how your performance is improving or declining. Every company in the world should have a Google Business Listing, so be sure to look into it if you haven’t already, you may gain 5 more leads a month or perhaps 500. That may of course not be the case, but on the whole, it’s just another way people can find you.

Website content improving SEO

When it comes to SEO, there are many contributing factors, one of those being written content on your website. Your website should contain good quality, relevant content. You should not have too much writing and you can over spam your site with key words, which will in turn have the opposite effect.

The best way to improve your written content is to keep it short and sweet. Long sentences become boring to the reader, bullet points work well on a homepage. Don’t display your writing in one main section, you should split it up into manageable parts. Include eye-catching visuals to accompany any written content.

All writing must be in clear English, and minimise the use of slag or abbreviated words, as this can lead to misunderstanding. Take your time updating any relevant information as required, keeping your website content fresh and up to date will help improve your websites SEO.

Content that’s fresh and filling

Google hasn’t made any major changes recently with regards to content requirements, but minor tweaks to the algorithm over the last few months have pushed companies with lots of high quality content to the top of rankings. There’s no doubt about it, the more engaging and lengthy your articles are, the better your website is likely to perform in search engines. A terrific 400 word article will easily be topped by a 1000+ word articles with visuals, bullet pint, infographics and videos. The more quality you’re giving your visitors, the more they’re likely to engage with your brand and spend time on your website. It’s not just quick tricks that will boost your traffic. Google rewards businesses that spend time producing high quality content for their visitors. If you can give Google content that’s fresh and filling, you’ll perform much better going forward. That at least seems to be the trend for now.