Category Archives: Search Engine Placement

Why Google Business is great for SEO

Google Business is very useful for SEO and for a number of reasons. For those of you who are unsure what Google Business is, it’s designed to help customers interact with your business. Everything is at hand: business contacts, website address, reviews, location and business hours. So let’s say that someone searches for your company online, your very own business listing in Google will appear (if you’ve signed up to goggle Business and created an account). This appears high up in search results in mobile or on the left hand side in desktop, so it does stand out from the other search results. The user can then decide what they want to do next, whether that be read some reviews, see where you are on the map or check your opening times. It also verifies that you’re a legitimate company.

Why Google Business is so important

Google Business can put companies on the map quite literally, even if they don’t have a website, so many local shops use it to their advantage, gaining customers in a free and simple way. That said, even medium-sized and large companies should make use of Google Business because it’s a place people visit to find more information about your company, and many people will find your Google Business listing when they search for your company name in Google. They can then quickly and easily press a button to call you, visit your website or email you, whilst you can view your statistics to see how your performance is improving or declining. Every company in the world should have a Google Business Listing, so be sure to look into it if you haven’t already, you may gain 5 more leads a month or perhaps 500. That may of course not be the case, but on the whole, it’s just another way people can find you.

Should you get an SSL certificate for your website?

SSL certificates for any website helps browsers see that the site is trustworthy and safe. This can definitely be advantageous to your site if you want it to reap some of the benefits it brings.

An SSL certificate can increase traffic to your site, this is because more people click onto sites that have the green tick. Meaning browsers see your site and authentic and safe to browse and are more willing to purchase items.

If you are interested in boosting your position on google, SSL certificates work in your favour. Google prefers sites with this certificate, and therefore rank websites at a higher position if they have it. SSL certificates certainly makes your site standout above those without, while it creates a trusting appearance to your site it also increases the professionalism of it too.

Having an SSL certificate for your website has many benefits and that’s why you should consider obtaining one for your own site without hesitation.

Social Media Passwords – Don’t allow it things to become messy

So many companies have multiple social media accounts and it tends to be the medium and large businesses. Why? Because they give complete trust to employees only for them to leave without handing the details over to the next person. If you’re signing up to social media accounts, then it’s important to make sure that they stay with the company, so email should be accounts that are assigned to the company. The Facebook page is different, as the main account needs to belong to an individual who acts as the administrator, and this should be the owner. He or she can then add in employees as editors as they wish, but it means the owner never has to lose control of the account. Having too many social media accounts can cause confusion and it may mean people are finding an old account rather than a new one. Make sure you get these passwords and emails organised from the offset, otherwise you could regret it in several months time.

Google+ – Why it’s good for SEO

Google+ may not be the most popular social media network by any means, its user base has nothing on Facebook or Twitter as an example, but it is the one many SEO agencies recommend, mainly because of its SEO advantages. With Google+ you can create a company page that people will find when they search for you in Google. Your Google+ page can include relevant information such as maps, product photos, interior photos, outside photos, reviews, telephone numbers and a quick link to your website. When there’s the opportunity to add more relevant information about your business to Google, you should take advantage of it. If you have professional photos, lots of people willing to review your products and services and plenty of information to share, you can create a Google+ page that sits highly in Google when people search for your business, so make sure it looks the part.