Google hasn’t made any major changes recently with regards to content requirements, but minor tweaks to the algorithm over the last few months have pushed companies with lots of high quality content to the top of rankings. There’s no doubt about it, the more engaging and lengthy your articles are, the better your website is likely to perform in search engines. A terrific 400 word article will easily be topped by a 1000+ word articles with visuals, bullet pint, infographics and videos. The more quality you’re giving your visitors, the more they’re likely to engage with your brand and spend time on your website. It’s not just quick tricks that will boost your traffic. Google rewards businesses that spend time producing high quality content for their visitors. If you can give Google content that’s fresh and filling, you’ll perform much better going forward. That at least seems to be the trend for now.